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Last Updated: Friday, 19 September, 2003, 15:17 GMT 16:17 UK
Channel 4 axes breakfast show
Rise presenters, 2002
The show's original line-up did not last long
Channel 4's troubled breakfast show, Rise, is being dropped, the network has announced.

It conceded the weekday programme had not attracted enough viewers since its launch in April last year.

Channel 4 director of television Tim Gardam said the programme had improved following heavy criticism - but its 252,000 average audience was too small.

Its last transmission will be on 19 December.

Kate Lawler, Rise presenter
Big Brother winner Kate Lawler became a Rise presenter
Mr Gardam said production staff had worked hard to make what he called "a good and popular breakfast programme".

"There is no doubt that it has improved in quality and content and is now a confident programme," he said.

"But we have to reluctantly conclude that Rise is not going to grow a sufficient audience to justify it continuing into a third year."

He said the network would continue its relationship with Princess Productions, which makes the show.

From the outset Rise faced strong criticism for its style and presentation, and within a few months it had lost its original cast of presenters.

The first line-up had included relative newcomers such as Colin Murray, Edith Bowman, Liz Bonnin and Mark Durden-Smith.

The two-hour show, which replaced The Big Breakfast, had faced months of uncertainty about its future and undergone a number of facelifts.

In recent months it has been almost entirely devoted to coverage of reality TV shows. Its viewing figures peaked at 450,000 in June this year.

The show is currently hosted by Iain Lee, Kate Lawler - winner of last year's Big Brother - Dougie Anderson and Zora Suleman.

Channel 4 has not yet revealed how it will replace the programme.




SEE ALSO:
C4's Rise names new presenter
08 Jan 03  |  Entertainment
C4's Rise moves to shopping arcade
22 Nov 02  |  Entertainment
C4's Rise loses presenter
21 Oct 02  |  Entertainment


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