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Last Updated: Monday, 30 June, 2003, 14:48 GMT 15:48 UK
Grossman's sauces top brand league
Loyd Grossman
Grossman also appears on Through the Keyhole with Sir David Frost
Former Masterchef presenter Loyd Grossman has topped the league for the most successful celebrity brand in the UK.

Grossman's success comes from his range of sauces and salad dressings, with products bearing his name making 25m per year for the manufacturers, and a percentage of the profits for himself.

The league, compiled by the Radio Times magazine, puts TV chef Antony Worrall Thompson in second place.

Worrall Thompson, who recently appeared on ITV reality TV show I'm A Celebrity Get Me Out of Here, has licensed his name to 20 companies.

His own-brand goods, including electrical goods, bottled water, organic bread, ice cream, chocolates, sandwiches, salads and kitchenware are worth an estimated 48m.

CELEBRITY BRAND PREMIER LEAGUE
1. Loyd Grossman (50m)
2. Antony Worrall Thompson [above] (48m)
3. Jane Asher (41m)
4. Ainsley Harriott (30m)
5. Laurence Llewelyn-Bowen (20m)
6. Jamie Oliver (8m)
7. Linda Barker (6m)
8. Alan Titchmarsh (4m)
9. Nigella Lawson (2m)

"Loyd's brand looks to have the same kind of staying power as the Linda McCartney range," said the Radio Times's Robert Gray.

"And Wozza (Worrall Thompson) is hot right now. At this rate of new product development, he could one day be a brand to rival Heinz."

Third on the list is former Crossroads star Jane Asher, with a range of cake mixes, kitchenware and a tie-in with Debenhams, with a brand value of 41m.

And TV chef Ainsley Harriot's product range includes biscuits and salad dressings, worth an estimated 30m.

Jamie Oliver and Nigella Lawson, who have both also had success with cookery on TV and in books, have put their names to crockery and utensils.

However another TV chef, Delia Smith, has not given her name to any items, and has amassed her fortune from her books.

She has sold 17 million copies in the UK alone, and her personal wealth is estimated at 24m.

BBC One's Changing Rooms has seen two of its presenters secure lucrative tie-ins for Laurence Llewelyn-Bowen and Linda Barker.

And former Gardener's World presenter Alan Titchmarsh has given his name to a range of gardening products, for an estimated 4m.




SEE ALSO:
Loyd Grossman goes on the wards
06 Dec 02  |  England
Grossman to spice up hospital food
14 Nov 00  |  UK News
Grossman quits Masterchef
17 Oct 00  |  Entertainment


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