More than 12 million people watched former England cricketer Phil Tufnell win the second series of I'm A Celebrity... Get Me Out of Here on Monday night.
Hit for six: Tufnell kisses girlfriend Dawn Brown
Tufnell, a former spin bowler for the England team, beat ex-footballer John Fashanu to win the prize.
Tufnell told hosts Ant and Dec: "That's unbelievable. I can't believe it... I'm pleased I've won, but I think everyone's done really well".
The finale of the ITV1 reality TV show was watched by 12.3 million people, 50% of the viewing public, according to unofficial overnight figures - up from last year's finale which attracted 10.95 million viewers.
Tufnell's agent Mike Martin said offers were now pouring in for the ex-cricketer, who quit the game in April.
"We're lining up all sorts of things. But everything is being kept on ice until he comes back and we can talk things over. At the moment it's all up in the air with regard to what he will commit to doing," said Mr Martin.
"I'm not looking to say anything at the moment because I haven't run anything by him, and we need to sit down and discuss it."
Last year's winner, Tony Blackburn, saw a brief career renaissance after the show, and now presents a radio breakfast show on Classic Gold.
Tufnell said he had had "no strategy" for winning the show.
When asked when he had any regrets, he said: "None at all. I've come in really happy and I've come out really happy".
His girlfriend Dawn Brown, who joined him after the victory, said viewers had seen "the same Phil... no performing".
Changing Rooms DIY expert Linda Barker was voted out earlier in the evening to take third place.
Barker told the show: "It's been terrific. I really enjoyed it. I got a lot from it".
More than 1.5 million people voted during the day.
Before Barker's departure, the celebrities were forced to work for their final daily meal.
Tufnell had to eat alive a beetle, a handful of red ants, meal worms, a moth pupa and a wriggling grub to successfully earn more palatable food for the trio.
Linda Barker says farewell to her fellow contestants
"That was probably the most
disgusting thing I've ever had to do in my life," he said.
Barker had to transfer five eels from one tank to another in 90 seconds.
Fashanu had to traverse a slippery pipe over a stinking bog and reach five hanging targets.
They had to cook their own starter, but enjoyed a fully-prepared main course and dessert for their final night.
The programme has regularly attracted audiences of up to 10 million.
It has helped ITV1's ratings stay ahead of BBC One's in recent weeks, while ITV2 has picked up record audience figures.
But the series has been criticised by Culture Secretary Tessa Jowell, who said she was hoping for a "viewers' revolt" against reality shows.
Ten stars entered the jungle
Ten celebrities entered the Australian jungle last month to take part in the programme, which raises money for charity as well as giving the stars a profile boost.
The success of the programme has also been exported to the United States, where network ABC ran its own version.
The US show was won by Jennifer Lopez's ex-husband, dancer Cris Judd.