Nearly half of all homes in the UK now have access to multichannel TV services, the Independent Television Commission (ITC) has said.
Celebrities starred in a trailer for Freeview, backed by the BBC
The ITC said that in the quarter until 31 March, 48.6% of UK homes had multichannel TV services.
The figure includes digital services, which are in 43.9% of homes, as well as people using analogue cable or satellite services.
More than 1.6m households now have the Freeview system to enable them to get digital TV with their aerials - backed by the BBC - a jump of 20% compared with the previous quarter.
The ITC said Freeview had been taken up more than 280,000 new households in the three-month period.
The commission, which regulates commercial TV in the UK, calculated an overall jump in the number of multichannel households of 4.2%.
The UK Government is keen to switch off the analogue signal between 2006 and 2010 in favour of digital transmission.
The report said Sky's share of the multi-channel market had decreased by 0.4% taking its overall share to 58.9%.
But the satellite service gained more than 143,000 paying subscribers during the three months, the ITC said.
More than 6.4m households now have pay-TV, it added.
The report also noted a sharp drop in cable TV figures.