Radiohead 's Thom Yorke wrote an anti-Hollywood song for the album
Rock group Radiohead have sent up talent shows like Pop Idol with a US poster campaign for their new album urging people to phone a hotline number.
The poster campaign, first seen in Los Angeles last week, looks like a recruitment ad for a talent show.
But its search for "young blood" and "young meat" are in fact lines from a song featured on the new record, Hail to the Thief, which is released next month.
The poster asks: "Hungry? Sick? Begging for a break? Sweet? Fresh? Would you do anything? We suck young blood? We want sweet meats."
The lines are from the song We Suck Young Blood, which Radiohead singer Thom Yorke wrote about Hollywood while the band partly recorded their new album in Los Angeles.
The poster also has a phone number for people to ring. The number, 1-866-868-4433, is translated to 1 866-tot-hief on alphabeticised telephone pads.
'Worry less about life'
When BBC News Online rang the number, an automated voice option welcomed callers to the "Hail to the Thief customer care hotline".
Options presented included "are you begging for a break" and "to worry less about life".
Option five on the system was not recognised, with the system asking callers to press two and two - a reference to the album's opening track, 2+2=5.
Single There There will be their first new release for 21 months
Radiohead have also launched an internet TV channel, which will show music videos, live concert webcasts and webcasts from their recording studios.
Radiohead's new album, their sixth, has been the subject of controversy after the band claimed unfinished versions of songs had been stolen from their studio and leaked on to the internet.
The British band, who released their first album in 1993, have won three Grammys and regularly topped best band and album polls in the UK, mostly for their 1995 album The Bends and its follow-up, OK Computer.
The band play some small shows in the UK this month, before headlining the Saturday night of the Glastonbury Festival in June.