Children's TV habits uncovered

Children in homes with digital TV spend significantly longer watching television than those with just terrestrial sets, a study has revealed.

They watch on average 35 minutes more TV each day than youngsters without access to multichannel programmes, the report said.

It said the most balanced programming was on terrestrial TV - with factual programmes and drama in short supply on digital channels.

Children and TV

Most balance and diversity on terrestrial TV

Children watch more TV on digital than terrestrial

EastEnders, Pop Idol and Only Fools and Horses most popular shows

Research published by the Broadcasting Standards Commission (BSC) and Independent Television Commission (ITC) showed that children's TV programming had tripled over five years since 1997.

It said that EastEnders was the most popular programme watched by children last year, while Newsround was their favourite children's programme.

The study, entitled What Children Watch, questioned youngsters and their parents about viewing habits in their households.

The range of programming available is not as diverse as it could be

Andrea Millwood Hargrave, research director

It found that children's programming had increased significantly after the launch of Five on terrestrial TV and dedicated children's channels on digital stations.

The most "balanced and diverse programming" continued to be offered by terrestrial networks, the report said.

It said factual programmes were "almost absent" from dedicated children's channels on satellite and cable TV.

Viewing habits

Most have a TV in the bedroom

Often the TV is on when not being watched

TV is watched day and night

"The range of programming available is not as diverse as it could be," said Andrea Millwood Hargrave, director of the joint research programme.

There had also been a steep decline in the amount of children's drama shown on digital stations.

Most children's programmes were animations - such as Bob the Builder, Fireman Sam and cartoons.

Children said they enjoyed US-produced programmes, while parents called for more UK-made shows, calling them "more authentic and culturally relevant".

The report was commissioned before the launch of the BBC's digital children's channels, CBBC and CBeebies.