Children's favourite Basil Brush is to launch himself into the pop market by releasing a Christmas single.
Basil Brush was created in 1964
The wily fox puppet has seen his popularity rise again after making a return to TV screens.
Now his owner, Entertainment Rights, is building up the character's profile with merchandising and licensing deals.
The single hopes to cash in on the lucrative Christmas market - one of the only times of the year when novelty records can succeed.
William Hill bookmakers has quoted odds of 50-1 for Basil to top the festive charts.
Basil Brush, famed for his Boom Boom! catchphrase, was revived on BBC One last year.
Now he is enjoyed by a new generation of young fans, and is fondly remembered by older viewers.
He has recently made guest appearances on Blue Peter and Comic Relief.
He was also recruited to spearhead a campaign to encourage students to vote in National Union of Students elections.
Basil Brush was created by the late Ivan Owen, who provided the original voice, and Peter Firmin for a puppet show in 1964.
His first TV appearance in The Three Scampis was such a hit that five years later he was given his own TV show on BBC One.