The success of the reality TV show about the Osbournes has seen the Birmingham rock star Ozzy Osbourne shoot into a music rich list.
The madcap life of the Osbournes was shown on TV
Ozzy and his wife and manager Sharon have amassed a £40m fortune due to the TV show and tours, according to Heat magazine.
However, their earnings were dwarfed by former Beatle Sir Paul McCartney who tops the list of UK entertainers with £120m.
His multi-million pound earnings for 2002 came largely from a hugely successful US tour.
Pop Idol runner-up Gareth Gates also helped Sir Paul's fortunes rise, earning more than £1m from his number one song Unchained Melody, which his company owns the rights to.
Heat rich list
1. Sir Paul McCartney - £120m
2. Rolling Stones - £75m
3. Ozzy and Sharon Osbourne - £40m
4. Sir Elton John - £38m
5. The Who - £22m
6. The Beatles Ltd - £17m
7. Robbie Williams - £12m
8. Tom Jones - £9m
9. Rod Stewart - £6m
10. Coldplay - £5.5m
Sir Paul was number one last year as a member of the Beatles, but the band's limited company has slipped to number six with merchandising and back catalogue sales falling from £65m to £17m.
The Rolling Stones' greatest hits album 40 Licks and a US tour helped the rock band leap to number two in the survey with £75m.
The top five is dominated by veteran stars with Sir Elton John at number four with £38m and The Who earning £22m.
Tom Jones and Rod Stewart are also in the top 10 but Irish rock band U2 have seen their earnings slip from £60m to £5m, falling from second place to number 11.
Despite Robbie Williams signing an £80m with EMI Records in October 2002, the survey puts his personal earnings for the year at a more modest £12m.
A series of huge concerts at Knebworth Park in Hertfordshire and in Glasgow and Dublin in the summer should ensure his value rises next year.
Double Brit winners Coldplay were a new entry at number 10 with estimated earnings of £5.5m, largely due to the commercial performance of the second album A Rush of Blood to the Head.
Coldplay's Chris Martin won awards at the Brits and the Grammys
Opera singer-turned-pop star Charlotte Church has seen her fortunes slide since branching out into dance music, falling from 12th place to 18th.
But the 16-year-old is far from broke, with estimated earnings of £1.5m.
The Osbournes, including children Kelly and Jack, have been enjoying enormous popularity thanks to their MTV reality TV show.
Sharon Osbourne's shrewd business sense has ensured they have taken full advantage of the resurgence of Ozzy's career, through merchandising, television rights and tours.
Heat editor Mark Frith said: "Although this is a music rich list, it shows how TV can be a huge marketing tool.
"Sharon is such a sharp operator, which is why we've listed them together, and she has basically been promoting the whole
Ozzy brand which has in turn promoted the Ozzfest.
"She has done it really, really well and takings are up, but they have also earned a fortune from advertising as well. It shows that self-promotion can really make a difference."