Tuesday, December 8, 1998 Published at 10:26 GMT
ITV stretches its digits
ITV2 is aiming at younger viewers
Pop star Billie and footballer-turned-film star Vinnie Jones launched ITV's new digital channel on Monday.
Around 2.5 million Britons will be able to tune into ITV's baby brother.
But this time it was far lower profile. The new channel is available only through cable or digital television and is expected to have only a fraction of ITV's market share.
Michael Barrymore, Trevor McDonald, Samantha Janus, Ronan Keating from Boyzone and chatshow host Jerry Springer were among those featured in an hour-long showcase of forthcoming programmes.
Younger target audience
Although the channel will be free it is only available on digital terrestrial and cable services.
Amid a diet of game shows and "teenage magazine" programmes there will also be a fitness programme presented by Gabby Yorath and a current affairs show, Who? What? Why? fronted by newsreader John Suchet.
The News At Ten presenter has also been rewarded with his own chatshow series and in his first guest is comedian Lenny Henry.
ITV2 is one of the jewels in the crown of the new 30-channel digital terrestrial service being marketed by pay TV company ONdigital.
There are currently only a few digital terrestrial customers because set-top boxes - which translate the analogue signal into digital - only went into the shops a month ago.
TV and Radio