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Tuesday, 14 May, 2002, 12:04 GMT 13:04 UK
Noddy to make TV return
Noddy and Mr Plod
Noddy has been criticised for appearing outdated
Noddy is to return to UK TV screens after Channel 5 bought 100 episode of the new revamped show for its successful pre-school slot.

The vintage character is being revived in a computer generated series Make Way For Noddy, which it is hoped will lead to a Teletubbies-style merchandising boom.

Noddy will be part of C5's Milkshake pre-school slot whose programmes Roli Polie Olie and Bear In The Big Blue House have recently been drawing more viewers than Channel 4's new breakfast show Rise.


He's still likeable, loveable and an all-round good guy

Nick Tamblyn
Chorion
The updated show has also been sold to France and 17 other countries worldwide by Chorion, the company which owns the rights to Noddy.

The character has often been criticised for appearing outdated, but chairman Nick Tamblyn told BBC News Online this had not been a problem for some time.

"Changing political tastes over the years are bound to impact. But most of the non-politically correct elements were taken out probably 20-30 years ago."

Mr Tamblyn insisted that Noddy has also remained true to his roots.

US push

"I don't think people will see a huge difference in terms of character mix or how they will interact.

"He hasn't changed at all - he's still likeable, loveable and an all-round good guy."

Noddy
Noddy has been updated for a modern audience
Mr Tamblyn said there would be a push to sell the show and market new toys in the US, as well as adding new lines to the 70 licensed products already available in the UK.

Soft toys, videos, DVDs, books and a Noddy magazine will be launched in the UK and around the world from the autumn.

Other key territories are France - where the show has also been sold - and India, Australia and New Zealand, where BBC Worldwide is acting as Chorion's agent.

Nick Wilson, controller of children's programmes at Channel 5, said: "We are building on our portfolio of great children's animation to ensure that Channel 5 is the leading terrestrial broadcaster of children's programmes."

See also:

23 Oct 01 | England
New string Noddy takes a bow
15 Sep 00 | Entertainment
Noddy revamped for 21st century
22 Nov 99 | UK
Happy 50th birthday Noddy
15 Jan 99 | Entertainment
Noddy keeps his English voice
07 Jan 99 | Entertainment
Noddy in virtual toyland
24 Nov 98 | Entertainment
Noddy sale raises thousands
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