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Wednesday, 20 March, 2002, 23:03 GMT
Ali G keeps it royal
Ali G and entourage outside the Empire Leicester Square
The King of Staines made the event a 'royal' premiere
Ali G made a regal arrival at the West End premiere of his new film, dressed in a crown and long robes.

The spoof character was accompanied by an entourage of bikini-clad dancers at the Empire cinema in Leicester Square.

Ali G, played by comic Sacha Baron Cohen, was cheered on by the crowds, although a small section were not so appreciative.

A group from Untold magazine, which has a high number of black readers, jeered arriving guests and complained the film, Ali G In Da House, was racist.
Demonstrators in Leicester Square
Protesters booed guests

Peter Akinti, Untold editor, said the film should be boycotted.

But Cohen laughed off the criticism, saying: "It's clear there's a lot of racialism out there and if they see a brother on screen and they knock me for that then so be it. Keep it real."

The character Ali G has been accused by some sections of the black community as racist, because he adopts elements of black youth culture.

The movie sees the spoof white rapper from Staines elected to the House of Commons, becoming a most unconventional Member of Parliament.

Wales 'sell-off'

I don't see what all the fuss is about

Jeni, Ireland
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The star turned up at the premiere in a Lincoln Navigator car flanked by his posse of women, whose skimpy outfits were shaped like cannabis leaves.

His hit single with Shaggy, Me Julie, which is currently No 2 in the charts, boomed out of the car stereo before Ali G gave the crowd a taste of his parliamentary manifesto.

He said: "There's a few names I want to change.

"Berkshire would become Booyakasha, Great Britain would be renamed Wicked Britain and Tooting Broadway should be renamed Tupac Shakur-way.
Triple Bafta-winner Michael Gambon
'Prime Minister' Gambon

"The first thing I would do would be to get rid of Wales - I would swap it for Jamaica."

Among guests at the premiere were Kellie Bright, who plays his love interest Julie in the film.

The actress, who wore a calf-length dress with a delicate lace body, said of the film: "I just really enjoyed doing the whole thing. I was up for a laugh."

Some of the film's cameo performers were also at the event, including Richard Madeley and Judy Finnigan, Channel 4 newsreader Jon Snow, actors Charles Dance and Michael Gambon, who plays the prime minister, and supermodel Naomi Campbell.

The movie was filmed in Los Angeles and the London suburb of Staines, the "home" of Ali G and his gang, the Staines Massive.

The film opens across the UK on Friday.

Has Ali G taken the joke too far?

Ali G in da movie house

See also:

18 Feb 02 | TV and Radio
Radio 1 apologises for Ali G outburst
20 Mar 02 | Reviews
Ali G keeps it real
18 Jan 00 | Entertainment
Hamilton 'shared joint' with Ali G
16 May 01 | TV and Radio
Ali G takes home spare Bafta
01 May 01 | Business
Big Brother, Ali G boost C4 revenue
15 Jan 01 | Entertainment
Complaints over Ali G catchphrase
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