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Monday, September 28, 1998 Published at 12:33 GMT 13:33 UK


Entertainment

Five and Corrs join Cola wars

Five are set to put more pop into Pepsi

Two headline British pop acts are the latest to have signed deals to promote the soft drink Pepsi.

Boy band Five and the Irish group The Corrs are following in the footsteps of the Spice Girls and Saffron from Republica, with deals rumoured to be worth as much as £500,000 each.

The groups will be used for British advertising and promotion throughout next year.


[ image: The Corrs: a family success story]
The Corrs: a family success story
"In line with the Pepsi tradition, our consumers will again benefit from exclusive opportunities that bring them closer to their favourites," said Britvic Soft Drinks marketing director Andrew Marsden.

Five - also known as 5ive - have won international fame with songs like Slam Dunk Da Funk and When The Lights Go Out.

The family group The Corrs, consisting of three sisters and a brother with many musical talents, have sold three million copies of their two albums so far.

They have had two single hits - Dreams and What Can I Do.


[ image: Former Ginger Spice Geri Halliwell promoted Pepsi]
Former Ginger Spice Geri Halliwell promoted Pepsi
The Spice Girls released one of their singles exclusively to Pepsi customers and even played their first live concert for Pepsi competition winners in Istanbul, Turkey.

Boyzone have also been associated with Pepsi in the past.

Michael Jackson's long involvement with the brand was rumoured to have earned him £30m.

The Coca-Cola company does not use pop stars in its advertising strategy.

A company spokesperson said it tended to use more generic and timeless themes rather than individuals or pop groups in its campaigns.



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PepsiCo

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The Corrs - Atlantic Records

5ive


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