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Wednesday, 19 December, 2001, 17:48 GMT collapse inspires film
Kajsa Leander and Ernst Malmsten, founders of the failed
Leander and Malmsten's failed dreams: Movie material? disaster firm has become the inspiration for a potential feature film.

Working Title Films, the production company behind Bridget Jones's Diary and Notting Hill, has bought the rights to the story of the failed internet fashion retailer.

It does seem rather surreal

Ernst Malmsten, founder was set up by Swedish model Kajsa Leander and was valued at more than 200 million before it launched.

But the London-based company collapsed just 18 months later, owing millions to its creditors.

'Thrilled' web site
The sportswear site caught investors' imagination
According to Working Title's literary executive Amelia Granger, the company's story "combines all the human drama that goes with the highs and lows of setting up an unprecedented business on a global scale".

The collapse inspired one of the firm's founders, Ernst Malmsten, to co-author the book Boo Hoo: A Dotcom Story From Concept To Catastrophe.

Mr Malmsten said of the film idea: "I'm really thrilled, but it does seem rather surreal."

Ernst Malmsten
Malmsten wrote about the collapse from the inside
But a spokeswoman for Working Title said that the producers saw the story as "a riveting insider view of the dotcom culture at its height".

Working Title's film hits include Four Weddings And A Funeral, and Bean.

The company's adaptation of Nick Hornby's book About A Boy, starring Hugh Grant, is set for release next year - followed by the Ali G movie, Ali G In Da House.

See also:

31 Oct 01 | Business
Boo's journey to failure
12 Oct 00 | Business
Prudence rules at new Boo
30 May 00 | Business
Buyer for technology
18 May 00 | Business
My bout with
18 May 00 | Business
Top web retailer collapses
18 May 00 | Business
From to Boo.gone
25 Jan 00 | Business axes staff
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