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Wednesday, 24 October, 2001, 15:38 GMT 16:38 UK
Star Wars breaks DVD records
The film has become one of the most successful ever
The film has become one of the most successful ever
Star Wars prequel, The Phantom Menace, has set a new record for DVD sales in America after about 2.2 million copies were sold in its first weeks of release.

The film was released in the US and UK on 15 October and also went to number one on the UK DVD sales chart.

Its sales in America - worth $45m (32m) - beat the previous record of two million sales in one week, set by The Mummy Returns just two weeks ago.

"This stellar sales performance is even more impressive given that it is nearly three years after its theatrical release and 18 months after its VHS release," Lucasfilm executive Jim Ward told Variety magazine.

Extra footage

Star Wars: Episode One - The Phantom Menace was released in American cinemas in May 1999, and became the second most successful movie of all time around the world, behind Titanic.

When released on video in April 2000, it sold five million copies and earned $100m (70m) in the first two days of appearing in US shops.

Shrek could threaten the record next month
Shrek could threaten the record next month
The two-disc DVD package, priced at $29.98 (21) includes six hours of extra footage including deleted scenes and behind-the-scenes documentaries.

A spokesman for 20th Century Fox told Variety magazine "it will be close" as to whether shops sell out of the DVD.

"We're doing everything possible to insure that we are not in an out-of-stock situation at retail," executive vice president of sales and marketing Mike Dunn said.

DVD sales are currently rising by 25% per year in America, and there are now five million more DVD players in the country than there were last Christmas.

Star Wars' record will come under threat from pre-Christmas releases of Shrek, on 2 November, and How the Grinch Stole Christmas, on 20 November.

See also:

19 Jun 01 | Film
Star Wars set for DVD release
20 Jul 99 | Entertainment
Star Wars sets UK record
10 Oct 01 | Scotland
McGregor may open Star Wars show
03 Apr 00 | Entertainment
Force behind Phantom video
07 Aug 01 | Film
Lucas names fifth Star Wars
03 Apr 01 | TV and Radio
Satellite TV feels force of Star Wars
14 Jul 99 | Star Wars
The Phantom Menace invades the UK
05 Jul 01 | Northern Ireland
Honorary degree for Star Wars actor
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