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Friday, 19 October, 2001, 07:43 GMT 08:43 UK
Britney signs internet deal
Britney Spears
Spears: Performed with a snake at MTV awards
Pop star Britney Spears has signed a deal with Time Warner AOL to increase promotion of the singer across the internet.

AOL's 31 million users will get exclusive access to online chats and concert promotions with the singer of Oops... I Did It Again and Baby One More Time.

The AOL service will become Spears' online home and every copy of her upcoming album is to carry the latest version of AOL software.

Britney Spears
Spears runs a children's camp for the performing arts in the US
"We are in the midst of transforming the online music experience for consumers," said Barry Schuler, Chairman and CEO.

He said that this new partnership underscored the internet's ability "to reinvent the way that music is marketed."

AOL Time Warner - who also deal with Madonna and Jewel - will promote the artist's albums and live tour.

Reputation

AOL members will get the first chance to buy tickets to her concerts.

Spears has also said she will donate $1 (69p) from every ticket to benefit children of fire-fighters and police officers who died in the attacks on the US of 11 September.

The teenage star is developing a reputation for willingness to try out new technologies.

In May she became the first artist to use "immersive" technology allowing fans to watch one of her concerts from any angle on a special DVD.

In June she joined with AOL rival Yahoo Inc to produce an online site that allows fans to follow her and boyfriend Justin Timberlake of N'Sync on a shopping spree.

The interactive feature showed a seven-minute video of Britney and Justin's shopping trip, featuring a soundtrack by Spears, playing in a small window.

Spears also has sponsorship deals with other companies such as soft drinks manufacturer Pepsi.

See also:

31 Aug 01 | Showbiz
Britney's engagement denied
04 Oct 01 | Showbiz
Stolen Britney video 'boring'
12 Jun 01 | New Media
Britney's online shopping spree
20 Jun 01 | Music
Britney death hoax DJs sacked
16 Mar 01 | Entertainment
Britney's novel debut
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