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Tuesday, 11 September, 2001, 12:43 GMT 13:43 UK
ITV denies Twiggy demotion
Twiggy and Coleen Nolan
Twiggy and Nolan have replaced Richard and Judy
ITV has denied that presenter Twiggy is being demoted as main presenter of the channel's This Morning show.

There have been reports that Twiggy, 51, would be given a lower profile or even dropped after accused of being too "wooden" by television insiders.

She is now to alternate as presenter with Coleen Nolan, 35.

Richard and Judy
Richard and Judy: Daytime favourites for 13 years
Ratings for the show, which started with one million, fell to around 800,000 by the middle of last week.

John Leslie, 36 is currently anchoring the show every day while the two other presenters take it in turns to work with him.

Fern Britton, 44, will present on her return from maternity leave in October.

'Team'

A spokesman for ITV told BBC News Online that viewers could expect the presenters to rotate.

"This Morning is presented by a four-strong team and Twiggy is part of that," he said.

"Twiggy presented every day last week, and John Leslie is presenting every day this week.

"Our four-strong team allows us to be flexible."

According to ITV, the first shows of the season usually record lower figures as the school summer holidays continue.

On its return last week This Morning had a 22% share of the audience, compared with BBC One's Bargain Hunt with 27% at the same time.

Richard Madeley and Judy Finnegan - who presented the programme for 13 years until their departure in July - were regularly watched by 1.5 million viewers.

See also:

04 Sep 01 | TV and Radio
Slow start for new-look This Morning
03 Sep 01 | TV and Radio
Twiggy takes This Morning hotseat
12 Jul 01 | TV and Radio
Richard and Judy bow out
04 May 01 | TV and Radio
Daytime TV's royal couple
12 Jul 01 | TV and Radio
A marriage made on morning TV
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