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Tuesday, 4 September, 2001, 14:04 GMT 15:04 UK
Slow start for new-look This Morning
Twiggy and Coleen Nolan
Twiggy and Coleen Nolan replace Richard and Judy
The new This Morning presenters failed to hold on to a large part of the audience that had tuned in for their predecessors Richard and Judy's last show.

Twiggy Lawson and Coleen Nolan were installed as the new faces of the ITV1 show on Monday and managed to pull in one million viewers.

Richard Madeley and Judy Finnegan's nostalgia-filled send-off in July after 13 years in the hotseat saw 1.8 million viewers tune in.

But unofficial overnight figures show Twiggy and Nolan's debut compares favourably with figures for the opening show of the season last year, which had 1.1 million viewers.

The first guest for the pair was actress Joan Collins who was promoting her new stage play.

Bargain Hunt

According to ITV, the first shows of the season usually record lower figures as the school summer holidays continue.

Lorraine Kelly
Lorraine Kelly is dividing her time between GMTV and Sky One
This Morning had a 22% share of the audience, compared with BBC One's Bargain Hunt with 27% at the same time.

Lorraine Kelly also started her first day of a new job as her Sky One show, Lorraine, aired.

Although she is continuing with GMTV's LK, she is also fronting a similar style show on the satellite channel, starting just 10 minutes after she finishes on network television.

While just under a million watched her on GMTV between 0900 and 0920 BST, only 140,000 viewers tuned into Sky One from 0930 BST.

Kelly's second Sky One instalment half an hour later saw just 63,000 viewers, attracting a 2.6% audience share.

See also:

03 Sep 01 | TV and Radio
Twiggy takes This Morning hotseat
12 Jul 01 | TV and Radio
Richard and Judy bow out
04 May 01 | TV and Radio
Daytime TV's royal couple
12 Jul 01 | TV and Radio
A marriage made on morning TV
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