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Tuesday, 31 July, 2001, 10:30 GMT 11:30 UK
TV channel forms record label
Britney Spears
Britney Spears' Jive label is part of the Zomba group
Cable and satellite TV channel Nickelodeon has signed a deal with Jive records to form a new record label, according to reports.

Nickelodeon and Jive will develop new musical acts and distribute records for children and young people under the label of Nick Records, according to trade newspaper Variety.


We are excited to launch a record label that will once again put Nickelodeon in the leadership position in entertainment for kids and tweens

Albie Hecht
Nickelodeon
Jive's current artists include Britney Spears, Backstreet Boys, Steps, 'N Sync and R. Kelly.

Under the agreement, the two companies will collaborate on the marketing, promotion and distribution of releases, with Nickelodeon providing television advertising, says the paper.

The first album from the two companies is to be the soundtrack to upcoming computer animated film Jimmy Neutron: Boy Genius.

Aaron Carter, a Jive Records artist, is providing several songs for the film and album.

'Vibrant'

"Music plays a vibrant part in the lives of our audience," said Albie Hecht, president of Nickelodeon film and entertainment.

"We are excited to launch a record label that will once again put Nickelodeon in the leadership position in entertainment for kids and tweens."

The two companies had already agreed several cross-promotions before the deal was officially announced.

Nickelodeon is sponsoring Aaron Carter's current summer tour, and Jive and Nick records already have a joint release of a CD of music from Nickelodeon cartoon SpongeBob SquarePants in the works.

Disney is another TV and film giant with its own record company, Walt Disney Records.

However the Disney Channel has cut back on promoting teen artists, and is no longer producing concert specials on its channel.

See also:

12 Sep 00 | Entertainment
Britney label joins MP3 fray
01 Sep 99 | Entertainment
Digital choice for juniors
29 Jul 99 | Entertainment
The battle for tots' TV
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