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Wednesday, 18 July, 2001, 09:54 GMT 10:54 UK
Lord of the Rings goes mobile
Lord of The Rings mobile game
One of the interactive services will be a text message adventure
Fans of Lord of the Rings will soon be able to access content on their mobiles inspired by the impending trilogy of films.

Wireless entertainment developers Riot Entertainment (Riot-E) have secured exclusive rights to develop various interactive services in time for the first film's première in December.

The interactive services planned include simple SMS text message games to graphically-rich multiplayer adventures.

The games are currently in development, and are expected to be made available over the summer in Europe, Asia and the United States.

Lord of the Rings Wireless Entertainment
Subcribers will be able to download logos for their Nokia phones
According to Riot-E this is the first time wireless entertainment has been offered to US mobile phone users.

'Launch pad'

New Line Cinema are confident that the wireless games will prove just as popular as the official website of the films. The website generated 350 million hits in three months since relaunching on 12 January 2001.

In April, Riot-E produced a daily SMS bulletin to coincide with the UK release of Bridget Jones's Diary, as well as personality tests, quizzes and polls.

Renée Zellweger as Bridget Jones
Riot-E created a daily SMS bulletin to accompany the UK release of Bridget Jones's Diary
Their other licences include X-Men, which has become the most successful mobile game of all time, generating several million mobile messages so far.

Riot-E has also gone into partnership with Japanese company Cybird to deliver wireless content and interactive games for Sam Raimi's forthcoming Spiderman movie to Japanese mobile networks.

The first film of the Lord of the Rings trilogy, The Fellowship of the Ring, is set for release on December 19, 2001. The second and third films - The Two Towers and Return of the King - are set for release in December 2002 and 2003 respectively.

See also:

15 May 01 | Film
Cannes preview for Rings
11 Jan 01 | Entertainment
Online fans await Tolkien tale
08 Jun 01 | New Media
BBC aims for txt record
29 May 01 | Wales
R u ready 4 txt election?
29 Mar 01 | New Media
Phone poetry contest launched
04 Apr 01 | New Media
Bridget Jones fans set to txt
23 Jan 01 | Entertainment
MTV discovers joy of text
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