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Tuesday, 15 May, 2001, 13:59 GMT 14:59 UK
Millionaire is hit for ITV website
Who Wants to be a Millionaire? game on itv.com
Cash prizes could be added to the online game
ITV's website has become one of the most popular internet destinations in the UK, thanks to its online Who Wants to be a Millionaire? game.

Almost half a million people visited the site during April - more than double the number that logged on in the previous month.

Top sites in the UK (April)
1. MSN
2. Yahoo!
3. AOL Time Warner
4. British Telecom
5. Freeserve
6. Microsoft
7. Lycos Network
8. BBC Online
9. Excite@Home
10. Ask Jeeves
Source: Nielsen Net Ratings
Much of the success is down to the internet version of the the hit TV game show, which had more than 300,000 registered users within three weeks of launching.

Microsoft's MSN remains the most-visited site in the UK, with other media destinations Carlton, Vivendi - Universal Studios' parent company - and MTV owner Viacom also doubling their visitor numbers.

ITV's site is now the 48th most popular site in the country, according to Nielsen Net Ratings, which compile the figures.

The network says it is planning more internet tie-ins to boost the figures further - including improvements and prizes in the Millionaire game.

"Millionaire has been hugely successful," an ITV spokeswoman said.

MSN
MSN: Still the most popular site in the UK
""What we're striving to do is combine well-known TV brands and give them online applications, and Millionaire is a perfect example of that working really well."

"There are new gaming versions of Millionaire that we're developing. There is definitely the scope for prizes to be added."

ITV has also just launched a weather site, she said.

MSN is the first site to get more than five million visitors a month, at 5,111,865.

Nearly 50% of all internet users in the UK used the site at least once during April, Nielsen says.

It is one of the most comprehensive portals - or gateways to a range of information - on the net, and is the place many people go to log in to their Hotmail accounts.

BBC Online came eighth in the list, with more than two million visitors a month, reaching one in five of the UK's surfing population.

The next most popular entertainment sites are Napster, with 667,000 visitors, and Virgin.com, with 623,000.

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See also:

25 Apr 01 | Business
Will ITV website capture the net?
02 Apr 01 | New Media
Millionaire makes online debut
27 Mar 01 | TV and Radio
Millionaire goes interactive
19 Mar 01 | Business
MSN builds UK lead over Yahoo
25 Feb 01 | Business
MSN 'to charge user fee'
24 Apr 01 | New Media
Vivendi plans net venture expansion
09 May 01 | New Media
Napster fingerprints its songs
26 Apr 01 | Business
Napster use slumps after court order
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