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Tuesday, 24 April, 2001, 10:48 GMT 11:48 UK
Nigella 'tipped for US success'
Nigella Lawson
Nigella Lawson has a new series on Channel 4 next month
Cookery writer and TV presenter Nigella Lawson could be the next British media export to the US, according to reports.

Two US television stations are in a bidding war to secure the rights to screen her Channel 4 series, Nigella Bites, reports the Daily Telegraph.

Jamie Oliver at the British Book Awards
Oliver: A ratings hit in the United States
The show, and her book How To Be A Domestic Goddess, propelled Nigella Lawson, the daughter of former chancellor of the exchequer Nigel Lawson, to stardom.

Patrick Roberts, of Channel 4 International said: "American networks are looking for good, strong personalities and Nigella is that."

Cookery stars

Britain has exported cookery stars in the past with varying degrees of success - Ainsley Harriott's TV show was dropped after one series despite being a hit with the critics.

Jamie Oliver's programme The Naked Chef has attracted healthy ratings on the US channel The Food Network.

And TV presenter Anne Robinson has become a star in the US as host of the exported British quiz The Weakest Link.

More than 50 million viewers watched the first three broadcasts of the quiz on US television last week despite poor reviews from the critics.

Nigella Lawson's husband, columnist and broadcaster John Diamond, died in March following a long struggle against throat cancer.

A new series of her programme Nigella Bites is due to be screened on Channel 4 next month.

A new book by Ms Lawson, provisionally called Kitchen, is due to be released later in the year.

See also:

20 Apr 01 | TV and Radio
Weakest Link gets stronger
25 Apr 00 | Entertainment
Ainsley show goes off menu
19 Apr 01 | Showbiz
Britain's strongest links
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