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Thursday, 19 April, 2001, 12:18 GMT 13:18 UK
Big Breakfast 'not over'
The Big Breakfast
Sacked Tonkinson (c): one of the show's many hosts
Channel 4 boss Michael Jackson has given his support to his station's ailing morning show The Big Breakfast.

Chief executive Jackson declared there was "life in the old dog yet" in an online chat with viewers to the Guardian's website.

The show's future has looked increasingly in doubt for some time with falling ratings and changes in the line-up of presenters.

Michael Jackson
Michael Jackson: Still optimistic
But Jackson told the Media Guardian that the show still had his backing and plenty of fans.

"The Big Breakfast is a very important show for us, it is also a unique show," he said.

"There is life in the old dog yet and it still does pretty well amongst 16- to 24-year-olds."

Presenter Paul Tonkinson - one of a team of four - was sacked at the beginning of April, having been signed in February.

It followed the departure of popular longstanding hosts Johnny Vaughan and Denise Van Outen.

Hey-day

Other presenters including Kelly Brook, Sharron Davies and Mark Little have come and gone.

But none has managed to revive the show's 90s hey-day, when it was hosted by Chris Evans and Gaby Roslin.

Jackson conceded that The Big Breakfast had suffered problems but added there was still a place for its humour and style in the morning.

"Over its relatively long life it has had its ups and downs as presenters have come and gone," he said.

But he added: "The intrinsic idea is a good one and we and the production team are working hard to make it as good as it possibly can be."

See also:

06 Apr 01 | TV and Radio
Big Breakfast host sacked
12 Jan 01 | Entertainment
Breakfast over for Denise and Johnny
22 Jan 01 | Entertainment
New faces at Big Breakfast
02 Jun 00 | Entertainment
Vaughan quitting Big Breakfast
04 Aug 00 | Entertainment
Liza's Big Breakfast tears
04 Aug 00 | Entertainment
Van Outen's Breakfast return
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