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Wednesday, 4 April, 2001, 09:34 GMT 10:34 UK
Bridget Jones fans set to txt
Hugh Grant and Renee Zellweger
Hugh Grant and Renee Zellweger at the US premiere
Fans of the best-selling novel Bridget Jones's Diary by Helen Fielding will soon be able to commune with their heroine by mobile phone text message.

The chain-smoking, wine-swilling, singleton will send daily text message on the topics dear to her heart.

Expect calorie counts, relationship angst and tallies of glasses of chardonnay consumed.

BBC Singletons night presented by Mariella Frostrup
So popular is the Bridget Jones phenomenon that the BBC ran a singletons night in 1998
"For singletons like Bridget, the phone is becoming a major means of human contact," Bridget creator Fielding said.

"Texting allows followers to hear from Bridget more often than they hear from some of their own friends."

Life and loves

Finnish wireless entertainment publisher Riot Entertainment is launching the service in conjunction with Fielding on 13 April.

That is the day the film version of Bridget Jones's Diary - starring Renée Zellweger alongside Colin Firth and Hugh Grant as the love-interests, opens at cinemas across the UK.

Almost a billion mobile phone text messages are sent every month, according to the latest industry figures.

But sixty percent of text messages are sent by teenagers, while fans of Bridget Jones tend to be women in their late twenties or thirties.

But Riot Entertainment are confident that plenty of text messagers will sign up for updates on Bridget's life and loves.

Text message
The Guardian recently launched a text message poetry competition
Bridget Jones's appeal is that she is in a permanent state of disarray over some element of her life.

As Fielding points her particular brand of neurosis may tie in well with the obsessive nature of text messaging.

"You can be in communication with significant others anytime and anywhere - or not, which can be heartbreaking and obviously requires major analysis and discussion through further texting."

Bikini diet

Bridget Jones's Diary began as a series of newspaper columns, written by Helen Fielding, which were collated in a best-selling book.

Bridget Jones diary
The original diary, grown from spoof newspaper columns, is a publishing sensation
The text messaging service is to include personality tests, an "Ask Bridget" service, Bridget Jones's Guide to Life and the expected discussion of dieting, dating, self-help and thigh circumference.

Riot Entertainment feel that such a service provides a further dimension to literary characters like Bridget Jones.

"Mobile is flexible, dynamic and has an immediacy which is not possible with any other medium," Riot-E chief executive Jan Wellmann said.

"Bridget can text others every day to report on the progress of her bikini diet or other urgent matters."

See also:

04 Apr 01 | Oscars 2002
How Renée became Bridget
02 Sep 00 | Entertainment
Renee's box-office cure
24 Feb 00 | Entertainment
Renée wins Bridget role
10 May 99 | Entertainment
Writers slated for 'Bridget Jones' novels
12 Aug 98 | Entertainment
An evening with Bridget Jones
12 May 00 | Entertainment
Bridget Jones star goes undercover
29 Mar 01 | New Media
Phone poetry contest launched
21 Feb 01 | Business
Text messaging nears a billion
04 Apr 01 | Film
Men, women and Bridget Jones
14 Feb 01 | UK
WUBMV? messages set 2 soar
18 Dec 00 | Sci/Tech
Living life by txt msg
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