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Monday, 19 March, 2001, 12:36 GMT
Madonna video 'too violent'
Madonna on stage
Madonna: Can she justify her video?
MTV has ruled that Madonna's new video is too violent for its general playlist.

The video for What It Feels Like For A Girl - directed by Madonna's husband Guy Ritchie - shows an angry woman on a crime spree.

In the US, MTV and sister company VH1 have said that the video can only be shown once - on Tuesday - after being put in context by a news item.

MTV's spokeswoman in London, Alison Reid, told BBC News Online the Madonna video had been playlisted for a UK audience but would only air after midnight.

Madonna's spokeswoman Liz Rosenberg said she wanted the two US networks to make a "strong commitment" to playing the video, but the companies said their decision was final.

Trouble

It is not the first time that Madonna's videos have run into trouble.

Guy Ritchie
Guy Ritchie directed the new video

In 1990, MTV refused to show Justify My Love because if its sexual content, and in 1992 it decided to show the video for Erotica only in the early morning.

Ms Rosenberg said: "There are many other possibilities that we can explore but our first choice has always been for VH1 and MTV to play this video - and more than once."

Ms Rosenberg said that the main character in the video was a woman acting out a fantasy.

She added that if VH1 and MTV did not agree to multiple playings of the video in the US Madonna would seek to have it aired elsewhere, and that AOL had already agreed to make it available on the internet.

See also:

15 Mar 01 | Entertainment
05 Mar 01 | Wales
26 Feb 01 | Entertainment
26 Feb 01 | Scotland
20 Feb 01 | Entertainment
07 Dec 00 | Entertainment
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