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Wednesday, 7 February, 2001, 09:09 GMT
Britney joins the Pepsi generation
Britney Spears
Britney Spears performs at the American Music Awards
Pop icon Britney Spears, 19, has signed a sponsorship deal with Pepsi.

The singer of Oops... I Did It Again and Baby One More Time will appear in Pepsi commercials and the company will sponsor her next tour.

Terms are unclear but Pepsi said it is their biggest entertainment deal to date.

Michael Jackson earned a reported $5m (3.4m) for his Pepsi collaboration in 1984.

Speaking at Pepsi headquarters in Purchase, New York, Spears called previous Pepsi endorsers like Jackson, soul singer Aretha Franklin, country star Faith Hill and Ray Charles "all of my heroes".

Pepsi
Pepsi: "Britney is at cutting edge of entertainment"
"It's such an honour," she said. "I'm a big fan of Pepsi products and Pepsi commercials.

"My life and my career have been blessed. The chance to follow some of my heroes - some incredible performers - and create something new with the innovative people at Pepsi is very exciting for me."

Dawn Hudson, Pepsi's senior vice president of strategy and marketing, said: "Britney is on the cutting edge of contemporary, popular entertainment.

"She's youthful, inventive, optimistic and fun-loving - the ultimate fit with brand Pepsi."

Other sponsorship deals

Spears' deal is likely to be more in line with current star sponsorships such as golfer Tiger Woods, who will reportedly earn $100m (68.75m) over five years in a contract with Nike sports clothing.

Wimbledon winner Venus Williams has also just signed a contract reportedly worth $40m (27.5m) with Reebok.

Other Pepsi promoters include British pop stars Robbie Williams, The Spice Girls and Boyzone.

Spears, who is nominated for Grammy Awards in Best Pop Vocal Album and Best Female Pop Vocal Performance categories later this month, already has sponsorship deals with footwear company Skechers.

The first Spears television commercial is expected to debut during the Oscar ceremony on ABC television.

See also:

11 Jan 01 | Entertainment
Britney Spears 'set for film role'
07 Dec 00 | Entertainment
Britney to miss Smash Hits party
16 Nov 00 | Entertainment
Britney hosts farewell bash
11 Oct 00 | Entertainment
Britney's dramatic UK debut
05 Feb 01 | Business
Pepsi releases strong results
21 Jul 00 | Entertainment
Robbie's Pepsi challenge
26 Nov 97 | World
Pepsi puts fizz back into Spice
28 Sep 98 | Entertainment
Five and Corrs join Cola wars
14 Jul 98 | Entertainment
Boyzone move into the world of advertising
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