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Tuesday, 16 January, 2001, 14:10 GMT
BBC appoints new ethnic ambassador

The BBC appoints Peter Salmon as new ethnic ambassador
The BBC's director of sport, Peter Salmon, has been appointed the corporation's ambassador for ethnic minorities.

Mr Salmon takes over the role from director of news Tony Hall who is to leave the BBC in April to take up the post of executive director at the Royal Opera House.

Peter Salmon
Peter Salmon: "The BBC is keen to fulfil its pledges"
The appointment follows director general Greg Dyke's recent comment that the BBC was "hideously white".

Mr Salmon, will oversee the corporation's policy of improving the numbers of ethnic minorities working for the BBC and the way black and Asian people are represented on screen.

'Ethnic diversity'

Mr Salmon said he was delighted to be taking up the role.

"The BBC is keen to fulfil its pledges to reflect Britain's ethnic diversity more accurately in its programmes, services and workforce.

"I am delighted to step into this role and I am wholeheartedly committed to seeing through its aim."

Mr Dyke said his comments about the racial mix at the BBC were not designed as an attack on the corporation.

He said: "The point I was making is that the BBC's performance on ethnic staff representation is simply not good enough and we must improve.

"It is not an option it is an imperative - which is why we announced revised targets last year."

The BBC aims to employ 10% of its UK workforce and 4% of management staff from ethnic minority backgrounds by the year 2003.

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See also:

06 Jan 01 | Scotland
Dyke: BBC is 'hideously white'
11 Jan 01 | Entertainment
BBC's Hall takes top opera job
13 Sep 00 | Entertainment
Salmon leaps into BBC Sport
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