Baby reality TV show 'planned'

Big Brother helped spark a global wave of reality TV shows

The creators of the reality TV phenomenon Big Brother are considering a new TV show in which unmarried women choose between potential sperm donors.

Netherlands-based Endemol productions are in discussions about the new programme, believed to have the working title I Want Your Baby, which is still at the planning stage.

Castaway on BBC One was a more serious approach to reality TV

A spokeswoman for the company's UK office told BBC News Online: "It is just a discussion - there's no format."

Big Brother, in which 10 contestants were forced to live together in an isolated house under the gaze of TV cameras, helped spark a global wave of reality TV programmes.

'Hundreds of ideas'

Since then, programmes such as Survivor, Jail Break, The Mole, Castaway, Temptation Island and Hands On a Truck have pushed the boundaries of the genre.

An Endemol spokesman said: "There are hundreds of ideas. We aim to produce shows which people talk about, but we don't wish to harm anyone and with a subject like this you have to be careful.

"It certainly wouldn't take the form of a quiz show or anything like that."

One report said the new programme would involve a woman in her 40s choosing between men willing to donate sperm so she could conceive through artificial insemination.