Page last updated at 15:01 GMT, Friday, 29 January 2010

Davos 2010: Gucci boss on the rise of the shrewd customer

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Robert Polet, boss of Gucci group has said he has seen a shift in the way customers are approaching the purchase of luxury good.

Speaking to the BBC's Tanya Beckett about retaining customer trust in a brand, he said: "People want to know does the promise you give as a brand really stands up".

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