BBC Homepage World Service Education
BBC Homepagelow graphics version | feedback | help
BBC News Online
 You are in: Business
Front Page 
World 
UK 
UK Politics 
Business 
Market Data 
Economy 
Companies 
E-Commerce 
Your Money 
Business Basics 
Sci/Tech 
Health 
Education 
Entertainment 
Talking Point 
In Depth 
AudioVideo 

Thursday, 28 September, 2000, 19:45 GMT 20:45 UK
The Mini finally grows
New mini at the Paris Motor Show
The BMW-backed Mini: aimed at young drivers
Forty one years after it was first produced, the Mini has attracted a middle aged spread.

The new-look model unveiled at the Paris Motor Show is 11 inches longer than existing Minis.

At 11ft long, it is now similar in size to family hatchbacks such as the Ford Fiesta.

But BMW, which owns the rights to the British classic, says the big difference in the new model is under the skin.

"From the outside it's unmistakably a Mini and the styling carries over from the old car, but it's been interpreted in a different way," said Mini spokesman Graham Briggs.

Safety features

The new model, equipped with anti-lock brakes, side impact protection and airbags as standard, will be the safest car of its size when it reaches BMW dealerships next summer, Mini says.

Mini and model
New Mini, old marketing techniques

The car, which will cost about 10,000, will be built at BMW's Cowley plant near Oxford, helping to secure 2,500 jobs at the factory.

The car, which will be equipped with a 16-valve 1.6 litre engine, will be marketed as a luxury car for younger customers rather than a mass-market vehicle, BMW president Joachim Milberg said.

The Morris Mini Minor was designed in 1959 by Sir Alec Issigonis, and shot to fame when Cooper models won the Monte Carlo Rally.

Rover, independent of BMW since May, stops production of the old-style Mini next week.

Search BBC News Online

Advanced search options
Launch console
BBC RADIO NEWS
BBC ONE TV NEWS
WORLD NEWS SUMMARY
PROGRAMMES GUIDE
See also:

06 Sep 00 | Business
Jaguar, Rover do poorly in polls
12 May 00 | Business
What's left of the UK car industry
16 May 00 | Business
BMW mauled by shareholders
Links to more Business stories are at the foot of the page.


E-mail this story to a friend

Links to more Business stories