Qatar is bidding to host the 2022 Football World Cup.
It is an ambitious bid, not least because of the soaring temperatures in this region during the summer when the event is traditionally held.
But Qatar thinks it has the answer - air-conditioned stadia. So it has the money and the will, but does it have the sporting background needed to convince FIFA that it's the place to hold the event?
Nima Abu-Wardeh speaks to Sheikh Mohammed Al Thani, Chairman of the Qatar 2022 Bid Committee.