Page last updated at 15:24 GMT, Tuesday, 16 March 2010

Football League names Npower as new sponsor

Newcastle v Middlesborough
Npower's deal runs until the end of the 2012-13 season

Energy firm Npower has signed a three-year deal worth £21m to become the new sponsor of the Football League.

The utility provider will replace Coca-Cola, whose contract expires at the end of this season.

The League's three divisions will be known as the Npower Championship, Npower League 1 and Npower League 2.

The firm said it would put an emphasis on community involvement in football - as well as using the sponsorship to promote its services.

Outgoing Football League chairman Lord Mawhinney said that Npower was "a widely respected company with a strong pedigree in sports sponsorship".

"Their support is a huge boost to our clubs and represents the enhanced reputation of the Football League in the commercial marketplace."

Reports say that the Football League rejected a more lucrative sponsorship offer with a gambling firm because it did not believe it was a suitable association.

Print Sponsor

The BBC is not responsible for the content of external internet sites

Has China's housing bubble burst?
How the world's oldest clove tree defied an empire
Why Royal Ballet principal Sergei Polunin quit


Americas Africa Europe Middle East South Asia Asia Pacific