Page last updated at 15:24 GMT, Tuesday, 16 March 2010

Football League names Npower as new sponsor

Newcastle v Middlesborough
Npower's deal runs until the end of the 2012-13 season

Energy firm Npower has signed a three-year deal worth £21m to become the new sponsor of the Football League.

The utility provider will replace Coca-Cola, whose contract expires at the end of this season.

The League's three divisions will be known as the Npower Championship, Npower League 1 and Npower League 2.

The firm said it would put an emphasis on community involvement in football - as well as using the sponsorship to promote its services.

Outgoing Football League chairman Lord Mawhinney said that Npower was "a widely respected company with a strong pedigree in sports sponsorship".

"Their support is a huge boost to our clubs and represents the enhanced reputation of the Football League in the commercial marketplace."

Reports say that the Football League rejected a more lucrative sponsorship offer with a gambling firm because it did not believe it was a suitable association.

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