Page last updated at 08:39 GMT, Wednesday, 10 March 2010

John Lewis spies ensure 'never knowingly undersold'

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John Lewis employs teams of "buying partners" to go out and check its high street competitors' prices as part of its policy of being "never knowingly undersold".

Inside John Lewis goes behind the scenes at the department store on BBC Two on Wednesdays at 2100 GMT from 10 March or watch afterwards via BBC iPlayer.

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