Page last updated at 23:32 GMT, Wednesday, 24 February 2010

Toyota boss Akio Toyoda apologises for faults

Advertisement

Toyota boss apologises for faults

Toyota's president has apologised to the US Congress and American Toyota owners for safety problems that led to deaths and worldwide recalls.

Akio Toyoda said he was "deeply sorry" for any incidents which had occurred as a result of failures with accelerators and brakes on several models.

Mr Toyoda pledged his "full co-operation" with the US investigation.

But, under questioning, he insisted no faults had been discovered with the electronics of any of its vehicles.

He pledged that an independent, outside advisory board would look into the issue.

'Not safe'

Toyota has recalled about 8.5 million vehicles worldwide.

ANALYSIS
Jorn Madslien
By Jorn Madslien, BBC business reporter

Toyota's assurances that faulty electronics were not the cause of faulty accelerator or brake pedals in Toyota or Lexus models do not appear to have convinced the politicians. And its reluctance to remove encryption of so-called "black boxes" in its cars also upset the committee members.

Earlier the chairman of the House Oversight and Government Reform Committee, Edolphus Towns, said Toyota and regulators had "failed their customers" on safety.

And Transport Secretary Ray LaHood told the hearing that all vehicles which had been recalled were "not safe".

But he added that Mr Toyoda's scheduled appearance showed that world's biggest car maker was no longer "safety deaf" to complaints and concerns.

Scrutiny

The reputation of Toyota has been severely damaged by a string of major problems across a range of vehicles.

The main issues have been faulty accelerator pedals, accelerator pedals getting stuck in floor mats, and a problem with braking systems on its hybrid models.

Noriko Hama, Doshisha Business School, calls Akio Toyoda a ''pampered prince''

Fe Lastrella, who lost four family members in a crash caused by a faulty accelerator on a Toyota, gave evidence after Mr Toyoda.

Mrs Lastrella's son Chris, daughter Cleofe, Cleofe's husband Mark Saylor and the couple's daughter Mahala were killed on 28 August 2009 in California - an incident that led to renewed US government scrutiny of problems with acceleration in some models.

"To the honourable members of the committee and the honourable members of the congress, the answer lies in your hands," she said.

'Personal responsibility'

Under questioning, Mr Toyoda said the company had shared with US authorities all the information it had about unintended acceleration problems.

TOYOTA RECALLS: STORY SO FAR

Oct 2009 - 3.8 million vehicles are recalled in the US following floor mat problems. More recalls follow in the next few months, over various safety concerns, totalling 8.5 million worldwide by Feb 2010

5 Feb - Toyota president Akio Toyoda apologises for the recalls and pledges to target quality control. However, he is criticised for not bowing deeply enough

9 Feb - Mr Toyoda publicly apologises again and this time is seen to get the bow right

18 Feb - Mr Toyoda announces that he will face questioning in Congress, having previously said that he would not, after being formally asked to do so

23 Feb - Congressional hearings begin, with Toyota's head of US operations, James Lentz, among the first to be grilled.
24 Feb - Toyota's president Akio Toyoda faces politicians in day two of the hearing.


In remarks which he read to the House, Mr Toyoda admitted that the firm's expansion "may have been too quick".

He was joined by Yoshimi Inaba, president and chief executive of Toyota Motor North America, who answered questions in English.

Mr Toyoda read his opening statement in English, but answered questions in Japanese, through a translator.

Mr Toyoda is the highest-profile figure to appear before the politicians.

He had initially said that he would stay in Japan and not face Congress but changed his mind last week after a formal request from the committee chairman.

The grandson of the company's founder, Mr Toyoda said in prepared remarks that he took a personal responsibility for improving the quality of Toyota cars.

"All the Toyota vehicles bear my name. For me, when the cars are damaged, it is as though I am as well. I, more than anyone, wish for Toyota's cars to be safe, and for our customers to feel safe when they use our vehicles."

And he added: "We pursued growth over the speed at which we were able to develop our people and our organisation and we should be sincerely mindful of that."

Chairman Towns said he was "impressed "that Mr Toyoda had agreed to testify voluntarily.

"It shows your commitment to safety as well," Mr Towns added.


Are you in Japan? What is your view of the problems with Toyota cars? How do you feel about Akio Toyoda apologising to the US Congress? Send us your views using the form below.

Name
Your E-mail address
Town & Country
Phone number (optional):
Comments

The BBC may edit your comments and not all emails will be published. Your comments may be published on any BBC media worldwide.




Print Sponsor


RELATED INTERNET LINKS
The BBC is not responsible for the content of external internet sites



FEATURES, VIEWS, ANALYSIS
Has China's housing bubble burst?
How the world's oldest clove tree defied an empire
Why Royal Ballet principal Sergei Polunin quit

BBC navigation

BBC © 2013 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.

Americas Africa Europe Middle East South Asia Asia Pacific