Audio slideshow: The Misterland brand

Created nearly 40 years ago by Roger Hargreaves, the colourful lives of the Mr Men and Little Misses have helped establish one of the most influential brands in the world of children's books.

For Radio 4, the BBC Economics Editor Stephanie Flanders takes a closer look at the business, its growth over the years, and the characters' enduring popularity.

Let's Go to Misterland will be broadcast on Radio 4 at 1330 GMT on Sunday 14 February 2010.
It will also be the Radio 4 Choice podcast of the week, available to download from 19-26 February.

All Mr Men and Little Miss™ material kind permission and © 2010 THOIP (a Chorion Company). All rights reserved.
Other images courtesy PA and Getty Images. Slideshow production by Paul Kerley. Publication date 11 February 2010.

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