Page last updated at 21:56 GMT, Tuesday, 19 January 2010

Cadbury says job cuts inevitable after Kraft takeover

Roger Carr: "What you pay enables you to buy what you need."

Job losses are an "inevitability" at Cadbury after its takeover by US giant Kraft Foods, the UK firm's chairman has confirmed to the BBC.

Without estimating how many positions would be affected, Roger Carr said jobs would go at Cadbury's head office in Uxbridge, London.

However, he added that he saw Kraft both supporting and developing Cadbury's UK production facilities.

Mr Carr was speaking after Cadbury's board backed a £11.5bn bid from Kraft.

Prime Minister Gordon Brown said the government was "determined" to ensure that Cadbury jobs were secure.

"We are determined that the levels of investment that take place in Cadbury in the United Kingdom are maintained and we are determined that, at a time when people are worried about their jobs, that jobs in Cadbury can be secure," he said.

Shareholder vote

The increase in Kraft's debt to pay for Cadbury will doubtless worry its employees
BBC business editor Robert Peston

Cadbury's directors have advised the firm's shareholders to accept the offer, which represents 840 pence per share. Investors will also get a 10p per share dividend.

Shareholders now have until 2 February to back the deal which, led by Cadbury's large institutional investors, is expected to be a formality.

Kraft's offer consists of 500 pence in cash, with the rest made up of Kraft shares. The US group will borrow £7bn ($11.5bn) to finance the deal.

The announcement that Kraft and Cadbury had reached agreement on a takeover was made on Tuesday after Kraft increased its previous hostile offer of $10.5bn, which Cadbury had rejected.

'Bitter sweet'

CADBURY
John Cadbury, a Quaker, opened a shop in Birmingham in 1824, selling tea, coffee and hot chocolate - as an alternative to alcohol
Dairy Milk brand introduced in 1905, with Milk Tray coming 10 years later
Merged with rival confectioner JS Fry & Sons in 1919
Merged with Schweppes drinks business in 1969. Its drinks arm was spun off in 2008
Employs about 45,000 people in 60 countries
Cadbury brands include: Dairy Milk, Flake, Crunchie, Chocolate Buttons and Milk Tray

In an interview with BBC business editor Robert Peston, Mr Carr admitted that the decision to accept Kraft's improved offer was a "bittersweet moment".

However, he said the deal represented good value for Cadbury shareholders, which was what he was paid to focus on.

Although "there will clearly be some cost savings they have to make", Mr Carr said he hoped Kraft would take on some of Cadbury's senior team.

"People are the key to successful businesses, they need to be cared for, and I'm sure Kraft understands that," he said.

"I shall miss not being chairman of Cadbury, but I'm sure those that own it now will develop it as a strong company, respecting its British roots, but growing it as a global company."

Lord Mandelson said he understood emotions would be ''running high''

Business Secretary Peter Mandelson said Kraft's chairman and chief executive Irene Rosenfeld had already written to him to assure him of Kraft's "respect for Cadbury's heritage and employees".

He added that he had now invited Ms Rosenfeld for talks on the details of Kraft's plans, which he said he would then immediately disclose to the Cadbury workforce.

Cost cuts

Kraft has already said it expects to achieve "meaningful cost savings" as a result of the merger.

While it has given no specific assurances over the future of 4,500 UK jobs, it says it wants to invest in Cadbury's Bournville site in Birmingham, and maintain production at Somerdale, near Bristol, also known as Keynsham.

KRAFT FOODS
Founded in Illinois as a cheese wholesaler in 1903
Bought in 1988 by Philip Morris, which also purchased Nabisco for $19.2bn in 2000 before integrating it into Kraft Foods
More than 40 of its brands are more than 100 years old
Has 98,000 employees and 168 manufacturing and processing facilities worldwide
Kraft brands include: Kenco, Ritz, Philadelphia spread, Tang, Alpen Gold and Oreo

David Cumming, head of UK equities at Cadbury shareholder Standard Life, said that he would be backing the takeover.

"I won't go against the view of Cadbury's management," he told the BBC.

"Kraft are getting a good deal. It's sad that Cadbury is gone, but business is business."

Ms Rosenfeld said the deal was good news for shareholders and staff.

"We have great respect for Cadbury's brands, heritage and people," she said. "We believe they will thrive as part of Kraft Foods."



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FROM OTHER NEWS SITES
The Sun Job fear as Kraft lands Cadbury - 4 hrs ago
Globe Investor With Cadbury, Kraft's world gets a lot bigger - 7 hrs ago
Los Angeles Times Kraft Foods, Cadbury agree $19.4 billion deal - 8 hrs ago
ABC Online Cadbury accepts sweeter deal from Kraft - 12 hrs ago
France24 Kraft wins bid for Cadbury, ending long battle - 14 hrs ago



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