Page last updated at 15:31 GMT, Tuesday, 19 January 2010

Kraft and Cadbury: How they compare

The boards of Cadbury and US giant Kraft Foods have agreed a deal which will see Kraft takeover the British chocolate maker in a deal valuing the company at £11.5bn.

It means that the world's second-biggest confectionery company will form part of the world's second-largest food company. This is how the two firms currently stack up.

The Brands


Kraft brands

Kraft currently manufactures and supplies about 40 food brands across the world, ranging from confectionery products such as Oreo biscuits and Toblerone to Kenco coffee, Philadelphia cream cheese and frozen pizza.


Cadbury brands

Cadbury sells chocolate, sweets and chewing gum around the world. Chocolate brands include its signature Dairy Milk bar, as well as Trident chewing gum and Halls cough sweets.

The numbers


Although second only to Mars in the confectionery world, Cadbury is dwarfed by Kraft, which brings in nearly five times more in revenues and employs twice as many people worldwide.


A  Cadbury's Cocoa advert

Cadbury's history stretches back 200 years to when John Cadbury began making and selling drinking chocolate alongside tea and coffee in Birmingham. It has made chocolate in its Bournville factory in Birmingham since 1879.

Kraft Foods was started by a door-to-door cheese salesman, James Kraft, in Chicago in 1903. It expanded rapidly in the cheese market in North America and Europe before later expanding into other businesses.

The bosses

Roger Carr and Irene Rosenfeld
Roger Carr and Irene Rosenfeld

Cadbury's chairman Roger Carr has been the most vocal defender of Cadbury's independence in recent months, calling Kraft's initial approaches "derisory" and calling on investors to stop Kraft from "stealing" the company.

Kraft's chairman and chief executive Irene Rosenfeld has been in her current role for three years, but has worked in the food industry for 26 years for companies including General Foods and Pepsico.

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