Page last updated at 20:00 GMT, Tuesday, 5 January 2010

Apple moves into advertising as Google goes for phones

Google and Apple are making moves into each other's areas

The rivalry between Apple and Google has intensified with Apple buying the mobile advertising business, Quattro Wireless.

The purchase puts it in Google's own business arena of advertising - on the very day that Google squared up to Apple on its own home turf.

Google on Tuesday launched its smartphone, Nexus One, which is designed to challenge the iPhone.

Apple would not say how much the Quattro deal was worth.

Reports suggest it could be around $275m (£170m).

Apple's spokesman, Steve Dowling, said: "We look forward to developing exciting new opportunities that will benefit Quattro Wireless customers in the future."

Head to head

Quattro's advertising network spans mobile Web sites and applications. The company is a competitor to AdMob, which Google agreed to buy in November for $750m.

The release of the Nexus One is seen as a move to ensure Google remains relevant as people search the web using mobile phones rather than typing queries into a PC.

Google makes the lion's share of its revenue by selling adverts linked to those queries.

Print Sponsor

Speculation rife on Google phone
04 Jan 10 |  Technology
Mobiles offer new view of reality
29 Dec 09 |  Technology
Tech changes 'outstrip' netbooks
28 Dec 09 |  Technology
Firefox for mobile ready to debut
22 Dec 09 |  Technology
Google Chrome OS demonstration
20 Nov 09 |  Technology
Tech Know: How to hack a handset
30 Oct 09 |  Technology
Mobile net 'heading for data jam'
26 Oct 09 |  Technology
Battle of the smartphones begins
15 Oct 09 |  Technology

The BBC is not responsible for the content of external internet sites

The Star South Africa Apple and Google have fallen out of love - 1 hr ago
The Independent Vodafone says will sell Google smartphone within weeks - 5 hrs ago
People's Daily Online Google ups ante in phone battle - 6 hrs ago
CNET CES: Apple to buy Quattro Wireless for $275 million - 9 hrs ago
Japan Today Google, Apple spar in high-tech battle - 10 hrs ago

Has China's housing bubble burst?
How the world's oldest clove tree defied an empire
Why Royal Ballet principal Sergei Polunin quit


Americas Africa Europe Middle East South Asia Asia Pacific