Page last updated at 07:59 GMT, Tuesday, 15 December 2009

Kraft warns Cadbury shareholders over 'risk'

A Cadbury Diary Milk
Cadbury has launched a strong defence against Kraft's hostile bid

Kraft Foods has warned Cadbury's shareholders that they will be "taking a risk" if they support Cadbury as a standalone company.

The US food giant said that its proposed takeover of Cadbury would deliver cost savings and deliver "substantially more value".

It questioned the Cadbury board's optimistic view of its future as an independent company.

Cadbury has urged its shareholders to reject Kraft's hostile bid.

'Disciplined approach'

"Cadbury is asking its shareholders to put their faith in… a set of long-term targets never before achieved by Cadbury and subject to significant risk and uncertainty," Kraft said in a statement.

It said that in contrast its offer provided "certainty" and "potential" to shareholders.

Kraft's chairman and chief executive, Irene B Rosenfeld, added that the company would "continue to maintain a disciplined approach with respect to the acquisition of Cadbury".

On Monday, Cadbury issued its defence document against Kraft's bid. It urged shareholders to reject Kraft's bid, calling it "derisory" and an attempt to buy the company "on the cheap".

Shareholders have until 5 January 2010 to respond to Kraft's takeover offer.

Print Sponsor

Workers show support for Cadbury
15 Dec 09 |  West Midlands
Cadbury fights back in bid battle
14 Dec 09 |  Business
Cadbury: The factory in the garden
14 Dec 09 |  England
Union tries to block Cadbury bid
12 Dec 09 |  West Midlands
Kraft Foods details Cadbury bid
04 Dec 09 |  Business

The BBC is not responsible for the content of external internet sites

The Sun Choccy horror show for Cad - 4 hrs ago
Daily Star Kraft hits back at Cadbury claimsFull Story - 4 hrs ago
Melbourne Age Kraft sticks by hostile takeover bid - 10 hrs ago
AFP via Yahoo! British confectioner Cadbury blasts Kraft over bid - 12 hrs ago
CNBC Kraft Stands Firm on Cadbury Bid, Resists Raising Offer - 16 hrs ago

Has China's housing bubble burst?
How the world's oldest clove tree defied an empire
Why Royal Ballet principal Sergei Polunin quit


Sign in

BBC navigation

Copyright © 2020 BBC. The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.

Americas Africa Europe Middle East South Asia Asia Pacific