ITV said GMTV was a "perfect fit" with its existing daytime programming
ITV has taken full control of the breakfast TV broadcaster GMTV.
ITV, which already owned 75% of the company, said it had acquired the remaining 25% stake from the Walt Disney Company in a deal worth £22.25m.
"GMTV is the gateway to the ITV day," said John Cresswell, ITV's chief operating officer.
"It represents an exciting opportunity to create a highly complementary daytime schedule offering great programming from 6am to 6pm."
ITV said that the acquisition formed part of its strategy to focus on its core activities.