Page last updated at 11:07 GMT, Thursday, 26 November 2009

ITV takes full ownership of GMTV

X F actor contestants John and Edward on GMTV
ITV said GMTV was a "perfect fit" with its existing daytime programming

ITV has taken full control of the breakfast TV broadcaster GMTV.

ITV, which already owned 75% of the company, said it had acquired the remaining 25% stake from the Walt Disney Company in a deal worth £22.25m.

"GMTV is the gateway to the ITV day," said John Cresswell, ITV's chief operating officer.

"It represents an exciting opportunity to create a highly complementary daytime schedule offering great programming from 6am to 6pm."

ITV said that the acquisition formed part of its strategy to focus on its core activities.

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