Page last updated at 07:15 GMT, Thursday, 19 November 2009

Sony aims to return TVs to profit

A customer checks Japanese electronics giant Sony's Bravia brand LCD TVs at an electronics shop in Tokyo
Sony is the world's second largest maker of LCD TVs

Sony has said it aims to make its LCD TV operations profitable in the financial year starting next April.

Sony said it had been integrating its businesses and would eventually aim for a 20% share of the LCD TV market in the year starting April 2012.

The electronics giant has been moving ahead with plans to cut costs and boost earnings as it seeks to weather the economic downturn.

Last month, Sony reported its fourth consecutive quarterly loss.

Global LCD TV shipments jumped 38% to a record 37.5 million units in July-September, industry research has shown, driven by government stimulus measures boosting consumer spending in China and Japan.

Sony also said it aimed to make its game operations profitable next year by cutting costs and expanding both hardware and software sales.

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