Marks and Spencer is to start selling branded goods at its stores across the UK.
It will mean 400 household brands, such as Kellogg's and Coca-Cola, will be sold alongside M&S' own products in areas such laundry, beer and pet food.
The announcement came as M&S reported profits of £306.7m for the six months to September.
Chief Executive Stuart Rose said that customers want other products too.
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