Page last updated at 16:56 GMT, Thursday, 12 November 2009

My Bottom Line: John Fleming

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John Fleming is chairman and CEO of Ford of Europe and has worked for the company since 1967 when he joined as an apprentice.

Here he passes on the best piece of business advice he can: that companies should keep an eye on their pounds and pennies and not just their profit.

John appeared on The Bottom Line which is broadcast on BBC Radio 4 and BBC World Service. Subscribe to the podcast or watch it on BBC News Channel.

Go beyond The Bottom Line with The Open University.

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