Page last updated at 19:59 GMT, Monday, 26 October 2009

Murdoch wins Berlusconi ad spat

Rupert Murdoch and Silvio Berlusconi
The two billionaire media tycoons have been involved in a series of disputes

Silvio Berlusconi's Italian broadcaster Mediaset is being anti-competitive against Rupert Murdoch's News Corp, a Milan court has said.

A judge ruled the Italian PM's media arm was preventing News Corp's Italian unit, Sky Italia, from buying ads on its television networks.

This was anti-competitive and illegal the judge said, but added he could not force Mediaset to take Sky adverts.

Sky, which brought the action, said it would resume talks with Mediaset.


Mediaset has recently expanded into pay television, which was formerly solely the domain of Sky Italia.

"The decision does not change the behaviour that companies of the (Mediaset) group have had so far," Mediaset said in a statement.

It added that the court decision only required that Mediaset was not biased in refusing to run Sky Italia advertising campaigns.

News Corp said it was "satisfied" with the ruling.

It had alleged that Mediaset was stopping it from buying adverts on the RTI and Pubitalia networks.

Mr Berlusconi is among Italy's richest men, estimated to be worth $6.5bn (£4.4bn) by Forbes magazine. Now serving his third term as Italy's prime minister, he controls Mediaset as well as AC Milan football club.

Mr Berlusconi has recently accused fellow billionaire media tycoon Mr Murdoch of mounting a personal attack on him via The Times newspaper over several scandals involving his private life.

News Corp, run by Mr Murdoch, owns pay TV broadcaster Sky as well as the Times and Sun newspapers in the UK and the New York Post and Wall Street Journal in the US.

Print Sponsor

Murdoch and Berlusconi in ad spat
17 Sep 09 |  Business
Berlusconi sues media for 'libel'
28 Aug 09 |  Entertainment
Italy TV bans Berlusconi film ad
28 Aug 09 |  Entertainment
Italian MPs approve immunity law
22 Jul 08 |  Europe
Berlusconi plans new love album
26 Aug 08 |  Europe
Profile: Silvio Berlusconi
13 Dec 09 |  Europe
BSkyB profits up on new customers
30 Apr 09 |  Business
Advertising slump hits News Corp
05 Feb 09 |  Business

The BBC is not responsible for the content of external internet sites

Has China's housing bubble burst?
How the world's oldest clove tree defied an empire
Why Royal Ballet principal Sergei Polunin quit


Sign in

BBC navigation

Copyright © 2019 BBC. The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.

Americas Africa Europe Middle East South Asia Asia Pacific