Page last updated at 16:55 GMT, Thursday, 12 November 2009

My Bottom Line: Nani Beccalli-Falco

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Ferdinando 'Nani' Beccalli-Falco is president and CEO of GE International - the global arm of one of the world's biggest companies, selling light bulbs, jet engines and credit cards, among other things.

Here, Nani, one of GE's most senior executives, explains his recipe for business success.

Nani appeared on The Bottom Line which is broadcast on BBC Radio 4 and BBC World Service. Watch it on the BBC News Channel or subscribe to the podcast.

Go beyond The Bottom Line with The Open University.

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