Page last updated at 16:56 GMT, Thursday, 12 November 2009

My Bottom Line: Robin Wight says dig deep for secrets

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Robin Wight is president of communications agency The Engine Group and has been a leading voice in advertising for 40 years.

Here he reveals how, through sheer persistence, he unearthed a secret of video tapes to create a hugely successful ad campaign.

Robin appeared on The Bottom Line which is broadcast on BBC Radio 4 and BBC World Service. Subscribe to the podcast or watch it on BBC News Channel.

Go beyond The Bottom Line with The Open University.

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