Page last updated at 10:07 GMT, Thursday, 1 October 2009 11:07 UK

Premier League in Singapore deal

Robbie Keane of Tottenham Hotspur
The amount paid for the TV deal has not been revealed

South East Asia's largest telecoms firm, Sing Tel, has won the rights to show English Premier League football matches in the state from 2010 to 2013.

It beat rival Singapore telecoms and cable TV provider, and present rights holder, Starhub, to secure the deal.

Starhub will now lose the majority of its existing sports offering. Its shares fell 7% after the announcement.

Singapore is the first market in Asia to agree a deal following the closure of Premier League bid deadlines.

'Revolutionary'

Sing Tel did not say how much the rights cost, but analysts say the figure should be higher than the 250m Singapore dollars ($177.6m; £111m) Starhub paid in 2007 for a three-season deal.

"Football fans can look forward to a revolutionary way of viewing live soccer matches on TV, the internet and their mobile phones," said Mr Allen Lew, Sing Tel's chief executive for Singapore.

He said users would not be charged "more than what they are currently paying to their cable TV operator", with the additional benefits of Sing Tel's integrated platform offering.

Sing Tel said it would be working closely with the Premier League and its production partners.



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