Page last updated at 10:03 GMT, Tuesday, 22 September 2009 11:03 UK

'Shoes not booze' selling online

Wine and shoes
Online alcohol sales fell in August, but shoe sales rose

UK online spending fell by 10% in August compared with July with alcohol sales down but footwear purchases up, according to a survey.

Total online sales dropped to £3.8bn, although this was still 16% higher than August 2008, according to retail research group IMRG Capgemini.

Sales of shoes rose by 3% as parents bought back-to-school footwear for their children.

However, online spending on beer, wine and lingerie has dropped in 2009.

Sales

Nearly all sectors showed a dip in online spending in August compared with the previous month.

Alcohol sales have fallen year-on-year in five of the past six months, and annual growth of lingerie sales was negative in each of the past six months. IMRG said that this was evidence of consumers cutting back on luxuries during the recession.

There was a slight rise in month-on-month spending on gifts, electrical items and shoes, the report found.

Tina Spooner, of IMRG, said that the August dip was a seasonal trend which had also been seen in recent years.

"The online retail market... is withstanding the challenges of the economic downturn and the retailers that continue to expand and improve their online presence will no doubt reap the benefits during the festive trading period," she said.



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