Page last updated at 15:07 GMT, Friday, 18 September 2009 16:07 UK

Top brand values fall in recession

Advertisement

For the first time in 10 years, the total value of the World's top 100 brands has fallen.

Coca Cola and IBM remain top of the league but the recession has battered overall brand value badly, with the financial services and automotive sectors especially hit.

Philip Hampsheir reports.

SEE ALSO

Story Tools

BBC navigation

BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.

Americas Africa Europe Middle East South Asia Asia Pacific