Page last updated at 07:49 GMT, Monday, 10 August 2009 08:49 UK

Microsoft to sell advertising arm

Mcrosoft building
Microsoft will own 3% of Publicis

Technology giant Microsoft is to sell its digital advertising arm Razorfish to French advertising company Publicis.

Under the deal, estimated to be worth $530m (£318m), Microsoft has to make minimum future spending with Razorfish.

Microsoft will receive 3% of Publicis, which is the fourth largest advertising firm in the world.

Microsoft took over Razorfish when it bought aQuantive, the parent firm of three digital marketing firms, as part of a wider $6bn acquisition in 2007.

"The acquisition of Razorfish is another step forward in realizing our strategic vision of building a world leader in digital communications, a critically important space for our clients," said Maurice Levy, chief executive of Publicis Groupe.

Digital communication will account for around a quarter of Publicis's revenue after the deal, up from 21%.

Key clients for Razorfish include Ford, McDonald's and Best Buy.



Print Sponsor


SEE ALSO
Microsoft and Yahoo seal web deal
29 Jul 09 |  Business
Microsoft promises 'search 2.0'
28 May 09 |  Technology

RELATED INTERNET LINKS
The BBC is not responsible for the content of external internet sites


FEATURES, VIEWS, ANALYSIS
Has China's housing bubble burst?
How the world's oldest clove tree defied an empire
Why Royal Ballet principal Sergei Polunin quit

BBC navigation

BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.

Americas Africa Europe Middle East South Asia Asia Pacific