Page last updated at 01:10 GMT, Friday, 22 May 2009 02:10 UK

Joke reviews boost T-shirt sales

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A T-shirt has become one of the most popular items sold by online retailer Amazon in the past few weeks.

Sales of the Three Wolf Moon T-shirt shot up 2,300% after a spate of ironic reviews went viral.

Michael McGloin, from The Mountain clothing company, said they would "take ironic fashion any day", as demand for the shirts has soared.

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